Wow looks like Yahoo may have figured it out 

Yahoo! rolls out first video ad in new marketing campaign… about You.

Yahoo certainly isn’t out of the woods, heck they’re probably still caught in a few traps.  But this ad looks like Yahoo is getting that they are now a content creator and not just a search engine.  They can probably put some serious analytics behind all the users of their content such as Fantasy Sports, News, Mail etc.

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